If you go to Google and type in the name of a well-known speaker on environmental or consumer issues (say, Jeremy Rifkin or Andrew Kimbrell), chances are that some of your top hits will take you to sites like Activist Cash, which describes itself as follows:
At ActivistCash.com, we follow the money -- for you.
This site, a part of the ConsumerFreedom.com
network, is committed to providing detailed and up-to-date information
about the funding source of radical anti-consumer organizations and
activists. We have analyzed over 410,000 pages of IRS documents to
create this database, and new information will be added every month.
The organizations we track on this site are tax-exempt nonprofits. That
means you have the right to know what they're up to. The same rule
applies to the tax-exempt foundations that pay their bills.
As you read through the site, you may be surprised by some of
the connections between these groups and individuals, forming a web of
anti-consumer activism -- promoting false science, scare campaigns,
inflated public health causes, and sometimes even violent anti-consumer
"direct actions."
Well now, you might think -- this sounds informative! Of course I want to know what all those dastardly tax-skirting nonprofits are up to and where they get all their money!
By now, though, you should smell something a little fishy, unless you happen to be especially gullible (perhaps you're a young student assigned to do some interweb research, an impatient blogger looking for tidbits for your manifesto, or just a run-of-the-mill Fox News viewer).
A key observation is that Activist Cash doesn't tell you where they get their money. (Nor does their parent site, The Center for Consumer Freedom, or their myriad sister sites about animal rights activists, such as PhysicianScam.com and PetaKillsAnimals.com.)
Activist Cash is nothing but a front group for industry. According to SourceWatch.org,
ActivistCash is one of several front groups created by Berman & Co., a public affairs firm owned by lobbyist Rick Berman.
Based in Washington, DC, Berman & Co. represents the tobacco
industry as well as hotels, beer distributors, taverns, and restaurant
chains.
In a 1999 interview with the Chain Leader, a trade
publication for restaurant chains, Berman boasted that he attacks
activists more aggressively than other lobbyists. "We always have a
knife in our teeth," he said. Since activists "drive consumer behavior
on meat, alcohol, fat, sugar, tobacco and caffeine," his strategy is
"to shoot the messenger. ... We've got to attack their credibility as
spokespersons."
ActivistCash.com was established for precisely this purpose. It
attempts to discredit activists by suggesting that there is something
disreputable about the money they have received from foundations.
Why should you believe SourceWatch? They tell you who funds them, and they're not funded by corporations. In their words:
Welcome to SourceWatch, a collaborative project of the Center for Media and Democracy (http://www.prwatch.org)
to produce a directory of the people, organizations and issues shaping
the public agenda. SourceWatch's primary focus is on documenting public relations firms, think tanks, industry-funded organizations and industry-friendly experts that work to influence public opinion and public policy on behalf of corporations, governments and special interests.
Over time, SourceWatch has broadened to include others involved in
public debates including media outlets, journalists and government
agencies. Unlike some other wikis, SourceWatch has a policy of strict referencing, and is overseen by a paid editor.
Of course SourceWatch isn't perfect. People make mistakes and I'm sure the odd one slips through. Above all you should decide for yourself who to believe. (As an exercise you can follow the loop -- look up the Center for Media and Democracy on ActivistCash, then read CMD's analysis of that article, and so on.)
Cynical people will dismiss this as just being the same game played on both sides -- you can't trust anyone anymore, right? But that's not true, and that's one of the goals of PR groups like ActivistCash -- to confuse you. And they do an amazingly successful job of it. This is a pretty transparent example, but think about it next time you read an op-ed expressing any particular opinion (what prompted this person to write it?) or visit a website or hear a speaker from some group with a pleasant name like "The Center for Responsible X" or "Ethical Y". Nine times out of ten they're not the objective, unbiased people they want you to think.
For more details on ActivistCash, see also "A visit to the ActivistCash.com website."