Books and Emotional Attachments

Ars Technica reports on a new survey that found people to be more "emotionally attached" to books than all other media technologies.  Link: Book lovers have emotional bond with paper.

This is not surprising; what bothers me about this is the language.  Why is it an "emotional" attachment?  This is the word used in the original report, which you can find here: Entertainment Media Research.  Whether intentional or not, this choice of word gives the impression that this is an irrational attachment.  It might not be so -- there are plenty of rational, unemotional reasons to prefer paper books over e-books.

(Spotted also at the New Scientist Technology blog.)