This is not an especially new thought, but Sterling does have a way with words (correction: see link below for his actual words):
The original sin of geekdom is to think that just because you can think algorithmically and impose it on a machine that this is disembodied intelligence. That is just rules-based machine behavior. Just code being executed. Sure it's an art and science. Calling it intelligence is dehumanizing. It makes you look delusional, sad and pathetic. It's like being an old woman whose only friends are cats. Also, collective intelligence is not your friend. Just as markets aren't your friend. They'll jerk you around.
quote paraphrase is from a speech he gave about Web 2.0, reported by Annalee Newitz at io9: Why does Bruce Sterling hate web 2.0?